Blog
Benefits
Professional
blogs are like the syrup on pancakes that really give the flavor a customer is
looking for. Without blogs, distributing information can seem bland and less
interesting. They also provide benefits that are unlike other marketing
strategies. Blogs are beneficial for business such as Snapple for three
distinct reasons. They are personable, they offer a new advertizing angle, and
they give profitable information to investors.
Personal
Touch
The
first reason is that they allow the business to deliver information about their
company in a very personable way. They can portray an idea without having to
follow a corporate style like one found on a company’s website. The writing
style is written in a much more relaxed context and that alone can be a great
hook for a lot of readers (Cangiano, 2012).
New
Advertizing
The
second reason is that it gives the company one more angle to advertize. Some
costumers may not be keen on paying attention to glamorous commercials or
alluring billboards. However, they could be much more likely to read a simple
blog and get all the information they need to buy the product. Customers are
always looking for more information to help them make a decision. A blog can be
the exact advertizing answer they are looking for (Holms).
Keeping
Informed
The
third reason is that it allows investors of a company to stay informed on how
well that company is doing financially that quarter. Snapple, for example, will
inform its clients in a professional blog about whether or not it is likely to
beat earnings. This has a very positive effect on clients because they feel
that they can put their trust in a company like Snapple. In turn, Snapple is
likely to increase profitability. In the long run, blogging will add that
personal touch of new advertizing that will keep customers informed and bring
Snapple much more success.
References
Cangiano, A. (2012). Why every professional should consider
blogging. Technical Blogging,
Retrieved from http://technicalblogging.com/why-every-professional-should-consider-blogging/
Holms, M. (n.d.). 5 benefits of a professional blog. Pro
Blog Hub, Retrieved from
http://probloghub.com/category/5-benefits-of-a-professional-blog/
Improving Teamwork Effectiveness
ReplyDeleteOne of the most important aspects of a quality work environment is to know how to establish quality teamwork. When an organization has learned to work together as a team everything functions smoother and more efficiently (Heathfield). It’s as if the organization were a large machine. Once every function of the machine is in sync with the rest of its mechanisms, it begins to run with smoothness and quality (Heathfield). Any team can accomplish the exact same type of success if it learns to work toward the same goal, and remain on the same page. There are two ways that I believe a team can improve its effectiveness. It must communicate clear expectations, and it must learn to identify existing problems through feedback (Heathfield) (Capozzi).
Communication
The first way to improve teamwork effectiveness is to communicate clear expectations. One of the first things each member of a team should know is their own individual purpose, as well as the collective purpose of the group (Heathfield). The “why” of what you are trying to accomplish is often the motor that keeps an organization going. Once a team understands the “why”, they are motivated to accomplish everything that is expected of them. It is up to each member of the group to communicate the “why of what they do, and to establish a specific goal together (Heathfield).
Problem Identification
The second method for improving effectiveness is “learn to identify problems through feedback” (Capozzi). Similar to the first point, I’m referring to communication. However, this time it needs to take place much deeper into the process. Once a team has accomplished a great deal of its desired goal, it is vital that the process be evaluated and feedback be given. The team can use this opportunity to identify problems and discover ways to work even more efficiently and effectively (Capozzi). Overall, effective teamwork is sure to come about, if the team learns how to communicate and identify problems and opportunities for improvement through feedback.
References
Capozzi, C. (n.d.). Five ways to improve teamwork in the workplace. Chron, Retrieved from http://smallbusiness.chron.com/five-ways-improve-teamwork-workplace-13766.html
Heathfield, S. (n.d.). 12 tips for team building. About.com Human Resources, Retrieved from http://humanresources.about.com/od/involvementteams/a/twelve_tip_team.htm
p.s. I couldn't figure out how to post blog 3. There nothing on here that says "new post" so I'm just adding this as a comment to show you my effort. I've been on this site for almost an hour. I can't figure out how to do it again. sorry